A thought bubble with a lightbulb inside
A thought bubble with a lightbulb inside

There are more than 1 billion disabled people in the world. This accounts for about 15% of the world’s population. If you are a business owner that is 1 out of every 6 potential clients, certainly not something you can afford to overlook.

As of 2020, 22% of the world’s population is over 60 years old — that is 22% of people with changing capabilities. Yet their combined spending power is significant, making them clients that cannot be disregarded.

If your product is solely dependent on color to convey a certain message you automatically exclude 4.5% …

Nicole Anklesaria

Software Engineer, Puppy Whisperer

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